NEW GRAMEEN MOTORS LTD.(NGML) has started its journey in the year 1995 to manufacture and sell motorcycle. In the last 9 years, the company has invested a large amount of capital to introduce complete set of advanced production technology and equipment. Till now, our company’s production capacity has reached 50,000 motorcycles & 40,000 3-Wheelers every year. We have variety models of motorcycles. We are branding our motorcycle as ZAARA with excellent performance compared with any other brands. We’ve dedicated 600+ employees to maintain the whole procedure. NGML are big tricycle manufacturer in Bangladesh. We sell motorcycle and tricycle all over in the country.
The company is trying to acquire a good % of market share of Motorcycle and Tri-cycle business with a strategy to improve customer satisfaction providing quality Bike and reducing shrink with smart response.
Sales Channel Apart from own outlets and selling Motor Cycles directly to the end-users, NGML have been establishing a strong distribution network which is helping to create brand awareness as well also achieve sales target which are (a) 3S Center: Sales, Service & Spare Parts, (b) Dealership: Sales & Display, (c) Agency: Sales & Office and (d) Broker: Freelance.
Service Channel A strong service network has been established through own 3S Center and Partner (Dealer) 3S Center. Own 3S Center has been established at Shimlapara, Mawna, Gazipur and Mirpur to provide comprehensive service & troubleshooting, warranty services, assessment &claim handling. In addition, Partner 3S Center has been established to provide on-site supervision, training& all except the most critical services
NGML will have profitable operations over all Bangladesh especially in local markets, capitalizing on the expertise developed in the areas of manufacturing, technology and marketing. The thrust will be to achieve a significant share for Local business in the total turnover.
Mission:To be the market leader in Bangladesh for Manufacturing and Selling Motorcycle and Tri-cycle
NGML firmly believes in the integration of Safety, Health and Environmental aspects with all business activities and ensures the protection of employees and environment including development of surrounding communities. NGML strives for long-term relationships of mutual trust and interdependence with its customers, employees, dealers, and suppliers.